‘No timeframe’ for how long Volvo’s returning estate cars will be on sale in UK
If you want Volvo estates to stay, put your money where your mouth is
When Volvo announced that it was to reintroduce estate cars back to the UK market it was rightly heralded by The Sunday Times as a “victory for families, caravanners and dogwalkers”. But now Volvo has said that, despite being “blown away” by the outpouring of love that led to the U-turn, it is not known for how long the load-luggers will return to showrooms.
Last month the Swedish brand announced that it has decided to reverse out of a decision to remove its V60 and V90 estates from sale in the UK (they remained in production for other markets), after news of their demise prompted a backlash from motorists.
Both models will be available to order again this month, according to Volvo Car UK’s managing director, Nicole Melillo Shaw, with deliveries from this autumn
However, a spokesperson for Volvo described the fallout from the news of the withdrawal of estates as a “peak of interest” and warned that the general trend of decline in demand for estate cars was continuing.
“In terms of how long they will be on sale for, that’s not something that we essentially know at the moment,” they told Driving.co.uk. “It will depend on market demands.”
Volvo estates accounted for around five per cent of its sales in the UK over the last four years they were on sale. It’s expected that this year the resurgent V60s and V90s will still only account for around five per cent, or roughly 3,000 units.
The spokesperson said that while the company had received a lot of positive feedback from customers and retailers, there is still a question mark over whether the enthusiasm translates into purchases.
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