News: Land Rover sculptures take over London's South Bank
Developed using a "virtual reality cave," no less
WANDER DOWN to the Royal Festival Hall on London’s South Bank this week and you’ll be met by two giant sculptures stretching more than seven metres into the sky. Unstoppable Spirit is the product of a new collaboration between an Italian artist, Nino Mustica, and Land Rover’s design director, Gerry McGovern.
Built to showcase the new Land Rover Discovery Sport, the installation has been timed to coincide with Frieze London, arguably the most important art fair of the year for creative types.
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The pieces, which sit on the Festival Hall’s front terrace, will be on public display until October 19. Made from a combination of steel and glass fibre, they were fabricated in Turin and measure 7m x 6m x 6m each, a scale that ensures the SUV elements are replicated in a scale of 1:1.
McGovern says the sculptures are all about, “the fusion between contemporary art and automotive design,” and were, “inspired by the capability of the Discovery Sport.”
Several months in the making, they were conceived at Mustica’s studio in Milan before being developed with the help of Land Rover’s virtual reality cave using a process normally reserved for prototype cars.
Having debuted in London, Unstoppable Spirit is now expected to tour the world.
