News: Sacré bleu, new boss of Citroën is a Brit
For the first time in its 95-year history, Citroën, that most French of French car makers, has a Brit at the helm.
THEY CALL us rosbifs; we call them… well, that’s not important. What is, is that for the first time in its 95-year history, Citroën, that most French of French car makers, has a Brit at the helm.
The new chief executive officer is Linda Jackson. She takes over from Frédéric Banzet and will report directly to Carlos Tavares, the head of PSA Peugeot Citroën group.
Jackson, 55, was born in Coventry and educated at Warwick University. She has worked in the motor industry for 35 years, the past four them as managing director of Citroën UK.
Her move coincides with the appointment of Yves Bonnefont as CEO of Citroën’s upmarket DS brand.
Both will be responsible for implementing Citroën’s Back in the Race strategic plan, intended to rejuvenate the company’s fortunes.
Read our celebration of Citroënyness here
