Skoda creates digital showroom on Amazon in European first
“Click-to-drive” simplicity promised by new system
Skoda says it is the first European car manufacturer to offer its products through an Amazon car showroom.
Following a national survey of 2,000 UK adults, commissioned by Skoda, it found that nearly half (47 per cent) of potential car customers enjoy researching their next vehicle’s benefits from home.
But they prefer the “expertise back-up” of visiting a showroom before actually purchasing the car, with 82 per cent of respondents preferring some form of in-person engagement when committing to new vehicle purchase. Almost four-in-five (78 per cent) also still consider a test-drive essential.
To that end, a new Amazon showroom – to be found at www.amazon.co.uk/skoda – integrates with Skoda UK’s real-time stocklist.
Customers can browse the full Skoda range, check on the local availability of the car they’re interested in, request a test drive and even explore the variety of finance options, all before setting foot in a Skoda dealership.
Skoda does, of course, have its own UK website through which customers can find out more about its cars but the company says joining forces with Amazon has enhanced the browsing experience, “providing customers with all the information they need in a familiar online environment before making their decision.”
The carmaker says the Amazon showroom represents a “click-to-drive” experience that combines “the best of digital convenience with the reassurance of face-to-face dealership support”.
Matthew Bowden, the director of Skoda UK, added: “Online browsing and research are part of everyday life, which is why we’re so excited to launch the Skoda showroom at Amazon.
“It gives prospective customers more opportunities to find their next car and see where it’s available, all from the comfort of their home.”
The online showroom has the full range of Skoda’s cars available, right from the most affordable Fabia to the two pure electric models, the Enyaq and recently released Elroq.
Further insights from the survey commissioned by Skoda suggested that 77 per cent of consumers spend two hours a day browsing online, with 59 per cent saying they chose this method of shopping for its ease and simplicity.
But the key thing was that few would completely commit to buying a car purely from their online research – with not just face-to-face interaction listed as a key reason for still visiting a physical dealership, but also the expert knowledge of salespeople (47 per cent) and product demonstrations (36 per cent) being determining factors in influencing a vehicle purchase.
Related articles
- If you were interested in the news that Skoda is the first European car maker to set up an Amazon showroom, you might like to hear what Will Dron had to say about the Skoda Elroq
- Or check out what we said about its updated sibling, the new Skoda Enyaq
- Also take a look at our review of the excellent 2024 Skoda Kodiaq, which comes with petrol, diesel or plug-in hybrid power
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