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BMW pulled up by Advertising Standards Authority over EV ‘zero emission’ claims

Published 08 February 2024
By James Fossdyke
An Advertising Standards Authority ruling said emissions during production processes means “zero emission” term is “likely to mislead” buyers.
Safety expert questions Ford billboard patent

Patent to beam adverts into cars 'worrying'

A new Ford patent that would see billboard advertisements projected onto infotainment screens may pose "worrying" safety issues.
Published 19 May 2021
BMW projects AI-generated art onto car for advertising campaign

BMW projects AI-generated art onto car for ad

BMW has unveiled an ad campaign in which AI technology is used to project artwork onto the 8 Series Gran Coupé.
Published 07 May 2021
Jeep pulls Super Bowl ad after Springsteen drink driving charge

Springsteen ad pulled after drink driving charge

Jeep has pulled its Super Bowl ad after it was revealed that its star, musician Bruce Springsteen, was charged with drink driving last November.
Published 11 February 2021
Environmental activists install anti-car billboards across UK cities

Environment activists install anti-car billboards

Activists from the Brandalism network have installed over 100 billboards across the UK attacking what it calls "misleading" car advertising.
Published 08 September 2020
Audi apologises for “insensitive” RS4 advert

Audi apologises for 'insensitive' RS4 advert

German car maker Audi has been forced to apologise after publishing an advert that was deemed to be inappropriate and provocative.
Published 06 August 2020
SUVs are endangering climate goals, report says

SUVs are endangering climate goals, report says

A study has called for a tobacco-style advertising ban on SUVs in order to ensure the country meets its aims to reach net-zero emissions by 2050.
Published 03 August 2020
German court calls Tesla Autopilot claims misleading

German court: Tesla Autopilot claims 'misleading'

A court in Munich has found that Tesla’s claims about its Autopilot technology are misleading and exaggerated.
Published 16 July 2020
E-bike advert banned for creating “climate of anxiety”

E-bike advert banned for 'climate of anxiety'

An advert for an e-bike made by Dutch company VanMoof has been banned from French TV after it was deemed to create “a climate of anxiety."
Published 01 July 2020
Volkswagen faces criticism after racist ad

Volkswagen faces criticism after racist ad

Carmaker Volkswagen is facing harsh backlash after an advert it admitted was racist was published on its Instagram page.
Published 21 May 2020

Watchdog bans "misleading" Nissan Leaf advert

The ASA has banned an advert from Nissan that highlighted what it called unrealistic recharging times for the car maker's electric Leaf.
Published 11 October 2018
Both men and women turned off by 'hyper-masculine' car adverts

Both men and women turned off by masculine car ads

Car adverts featuring luxury sports cars driven by villainous men and featuring high-octane car chases are not only a turn-off for women...
Published 24 April 2018

Reader Letters: Short-changed on insurance

My Audi allroad finally died after 250,000 miles and I replaced it with a year-old biturbo version. Calling my insurance broker to switch my..."
Published 19 February 2018