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Jaguar asks customers to ‘delete ordinary’ in make-or-break brand reinvention

Published 19 November 2024
By Will Dron
Jaguar has unveiled its new brand identity as part of its “Reimagine Strategy”, which will see the 89-year-old carmaker shift upmarket.
Range Rover at 50: How listening to customers kept the ‘farmhouse to townhouse’ 4x4 ahead of the field

Range Rover at 50: Staying ahead (spon)

The ability to give buyers what they want has driven the ground-breaking luxury SUV to a pre-eminent position since its birth in 1970
Published 26 October 2020

Watchdog bans "misleading" Nissan Leaf advert

The ASA has banned an advert from Nissan that highlighted what it called unrealistic recharging times for the car maker's electric Leaf.
Published 11 October 2018
The Sunday Times Driving Placeholder

John McEnroe surprises two tennis fans as secret chauffeur...

Two tennis fans must have been thinking, "You cannot be serious!" after getting a lift to the All England Club from John McEnroe
Published 08 July 2015
The Sunday Times Driving Placeholder

Video: Teenager recruits 11 Hyundai cars to write giant...

Communicating with someone on the International Space Station, which orbits the globe at 17,500mph and an altitude of 200 miles
Published 14 April 2015
The Sunday Times Driving Placeholder

Video: Nissan rolls Note supermini down a hill... in...

Officially, this stunt is designed to promote the Nissan Note's Safety Shield technology, but creating the world's largest Zorb – big enough to...
Published 27 October 2014